Small things make for a long term

A couple of months ago, I posted about the Wildlife Aid Foundation (WAF), an animal charity based in Leatherhead, UK, who at the time were closing in on a fundraising target to help build a new housing unit for the care of wild animals in the UK. Since then, I’ve been following WAF and starting this year, they have launched an awesome initiative that has resonated with FutureSphere – it’s called iDot.

What is iDot?

It stands for I Do One Thing. The concept is simple: find out about the nature around you, then do one small action, each day, to benefit the natural world. If enough individuals do their one thing, the combination of your actions will add up to something very powerful.

Wildlife Aid Foundation

Just as described, how very simple this concept is. In truth, this ideology already exists in the minds of many people today – the idea that if we all made little changes in all of our lives, collectively, we could make a big difference, mo matter what subject field.

WAF have been caring for British wildlife for decades now and have established themselves as pioneers in driving sustainable development in the UK, specifically SDG 15 Life on Land. The relatibility to the wider public is what makes this initiative so effective There isn’t a specific thing that they are asking people to do. Rather, they are giving the public an opportunity to reflect on their own lives and identify the ways in which they can individuallymake an impact.

Going beyond the typical “please donate £X” campaign, WAF have innovatively inspired a community through the actions of its individuals. The result? A community that is growing and refining its focus to create a bigger positive impact on the planet. This principle, of sharing positive impact with effect of generating more positive impact in return, is one that FutureSphere can really get behind and support fully through our own, similar principles.

Some simple iDots suggested on WAF’s website:

  • Say no to plastic straws
  • Pick up litter
  • Tell your friends about iDot

What’s great is that WAF have also launched this campaign with an added focus of inspiring school children with iDot initiative material that are tailored for schools.

Addressing the sustainability crisis with a simple yet powerful initiative, WAF are driving this through the right channels, like schools, where the collective small actions can visibly add up to tangible positive impact for the surrounding environment. In so doing, they have once again proven why they should continue to be recognised for their efforts in progressing sustainable development, in particular SDG 15 Life on Land. A huge thank you to WAF for their continued efforts in creating a more sustainable FutureSphere for us and for those yet to come. Excited to see more and more iDots becoming posted on their site and seeing the impact this has!

Please check out the iDot initiative, share it with those that you know and get involved to make even the smallest difference! My iDot is to pick up litter in my local park but also to share the iDot initiative with as many people as possible! You may be inspired by other people’s iDots on the WAF website too – take a look!

Latest iDots from the WAF Website


WAF iDot Webpage

Sure we don’t need soil to grow our crops anymore, but is this scalable?

Maybe you haven’t heard about hydroponics before. It has been used centuries ago, in the Floating Gardens of China and Hanging Gardens of Babylon but its only recently, in the last 100 years or so, begun to get the close attention it deserves. Its impact could last lifetimes. Hydroponics is the growing of crops, not with the traditional methods of using soil, but through nutrient and mineral filled solutions in a water solvent. To begin with, this field of study likely grew in a small lab, with trial batches being produced to determine whether it is even possible to grow plants without soil in a traditional crop farm. It is possible. We know this now and what a step forward that is. Taking this science and applying it on an industrial scale, however, is a whole different step with whole new set of challenges – but thanks to some pioneers in the field, we are on the right track.

Soil vs Hydroponics, Growing Produce

Before we look at the efforts to take the industrial application step, let’s be clear on some of the undeniable benefits of hydroponics:

  • Not bound by location or availability of large amounts of space, so need for mass deforestation
  • No longer bound by the seasons and can be carried out all year round
  • Requires 20 times less water than traditional soil-based farms
  • The sterile environment of a hydroponic farm doesn’t need fertilisers
  • Conservation of water becomes far more integral to the farming cycle, with water being re-used throughout the farm
  • Modern technology enables constant monitoring of crop growth and farming
  • No soil required means less testing and management of large volumes of soil, including no weeding, no soil improvement, fertilising
  • Harvesting is more accessible through better organised crops

Of course, as with most things, there are disadvantages such as more technology resource being required, close and constant attention to crop cycles needed and the risk of waterborne disease infiltrating and affecting crops rapidly. However, if means can be found to address these disadvantages, the full potential of hydroponics can be realised and maintained at global scales.

One company taking on the big step is Phytoponics, based in Wales, UK. They have created patent pending technology, a Deep Water Culture that houses the crops and automatically provides all the necessary nutrients to the crops. This all enables rapid deployability and a huge return on investment through reduced installation costs, increased productivity and longer productive lives of the crops. Importantly, this solution also tackles the need for deforestation, which is destroying our planet at alarming speeds.

Phytoponics was founded to bring new advanced crop growing technology to the food chain by innovating new technology that is highly productive, efficient and resilient to climate change. We want to strengthen and secure the fresh produce food step by step, product by product to crop by crop until we achieve our mission.

Our Story, Phytoponics

By finding a practical alternative to traditional soil based farming, a key contributor to the larger climate crisis, and transforming this hydroponic science into a scalable solution, Phytoponics presents itself as the epitome of change needed to lessen the burden on our planet. Tying in with SDG 15 Life on Land, Phytoponics is taking a huge step to protect, restore and promote sustainable use of land as per the goal targets.

Much respect and admiration for these pioneers transforming a science into an industrial scale solution. It is hard to look to the future and not envisage what a world would look like if we had more alternate, sustainable solutions to the costly traditional methods we have today. These alternate sustainable solutions, like that of Phytoponics, will do nothing but good for tackling other related problems like world hunger and living through an increasingly harsh environment – so we should celebrate them.

Wildlife Aid.

Fox Rescued by Wildlife Aid. Photo Credit:

Conservation group, Wildlife Aid, based in Leatherhead, UK, are hoping to create a new home for more young, wild and orphaned animals that will arrive in Spring next year. The animal charity already looks after thousands of animals, like hedgehogs, badgers and songbirds, every year and work hard to return them to the wild. They are “dedicated to the rescue, care and rehabilitation of British Wildlife” ( and this purpose is inspiring for us to read about, but for the animals orphaned after their parents are killed in accidents, the action this purpose drives becomes their only remaining hope for survival.

SDG 15

As well as working with lots of proactive volunteers, the charity allows the public to virtually adopt a wild animal, with the cost of each adoption going towards the animal’s care and welfare, preceeding their return to the wild. Not only is the nature of their work so inspiring and heartwarming, it also takes tangible steps towards SDG 15 Life on Land, through their continued welfare of wild animals. SDG 15 is one closest to my heart and I am a really big fan of the progress Wildlife Aid make towards it and hope that they get all the support they need to continue driving their purpose.

This Winter, Wildlife Aid are hoping to raise £17,000 to build a new home for more animals arriving in Spring. They have also been named in The Big Give‘s Christmas Challenge 2019, where by any online donations made between 12pm Tuesday 3rd December and 12pm Tuesday 10th December will be doubled. Please do check out their website and The Big Give site to donate online; to make a real difference.

Donating to a charity is often faced with skepticisim as who knows where that money goes, but when you do know what the money is being spent on, in this case a new home for orphaned animals, that should make it far easier to part with your money. It certainly does for me! That’s why I’ll be donating this December to support Wildlife Aid’s awesome cause, maybe you can too?

Wildlife Aid Logo Car Sticker. Photo credit:

Know about other organisations working tirelessly towards SDG 12 Life on Land? Let us know in the comments below so we can give them the recognition they deserve too!


Wildlife Aid Website

The Big Give Website

Referenced News Article – Wildlife Aid In Leatherhead Fundraising Homes For Animal Orphans