Small things make for a long term

A couple of months ago, I posted about the Wildlife Aid Foundation (WAF), an animal charity based in Leatherhead, UK, who at the time were closing in on a fundraising target to help build a new housing unit for the care of wild animals in the UK. Since then, I’ve been following WAF and starting this year, they have launched an awesome initiative that has resonated with FutureSphere – it’s called iDot.

What is iDot?

It stands for I Do One Thing. The concept is simple: find out about the nature around you, then do one small action, each day, to benefit the natural world. If enough individuals do their one thing, the combination of your actions will add up to something very powerful.

Wildlife Aid Foundation

Just as described, how very simple this concept is. In truth, this ideology already exists in the minds of many people today – the idea that if we all made little changes in all of our lives, collectively, we could make a big difference, mo matter what subject field.

WAF have been caring for British wildlife for decades now and have established themselves as pioneers in driving sustainable development in the UK, specifically SDG 15 Life on Land. The relatibility to the wider public is what makes this initiative so effective There isn’t a specific thing that they are asking people to do. Rather, they are giving the public an opportunity to reflect on their own lives and identify the ways in which they can individuallymake an impact.

Going beyond the typical “please donate £X” campaign, WAF have innovatively inspired a community through the actions of its individuals. The result? A community that is growing and refining its focus to create a bigger positive impact on the planet. This principle, of sharing positive impact with effect of generating more positive impact in return, is one that FutureSphere can really get behind and support fully through our own, similar principles.

Some simple iDots suggested on WAF’s website:

  • Say no to plastic straws
  • Pick up litter
  • Tell your friends about iDot

What’s great is that WAF have also launched this campaign with an added focus of inspiring school children with iDot initiative material that are tailored for schools.

Addressing the sustainability crisis with a simple yet powerful initiative, WAF are driving this through the right channels, like schools, where the collective small actions can visibly add up to tangible positive impact for the surrounding environment. In so doing, they have once again proven why they should continue to be recognised for their efforts in progressing sustainable development, in particular SDG 15 Life on Land. A huge thank you to WAF for their continued efforts in creating a more sustainable FutureSphere for us and for those yet to come. Excited to see more and more iDots becoming posted on their site and seeing the impact this has!

Please check out the iDot initiative, share it with those that you know and get involved to make even the smallest difference! My iDot is to pick up litter in my local park but also to share the iDot initiative with as many people as possible! You may be inspired by other people’s iDots on the WAF website too – take a look!

Latest iDots from the WAF Website


WAF iDot Webpage

Wildlife Aid.

Fox Rescued by Wildlife Aid. Photo Credit:

Conservation group, Wildlife Aid, based in Leatherhead, UK, are hoping to create a new home for more young, wild and orphaned animals that will arrive in Spring next year. The animal charity already looks after thousands of animals, like hedgehogs, badgers and songbirds, every year and work hard to return them to the wild. They are “dedicated to the rescue, care and rehabilitation of British Wildlife” ( and this purpose is inspiring for us to read about, but for the animals orphaned after their parents are killed in accidents, the action this purpose drives becomes their only remaining hope for survival.

SDG 15

As well as working with lots of proactive volunteers, the charity allows the public to virtually adopt a wild animal, with the cost of each adoption going towards the animal’s care and welfare, preceeding their return to the wild. Not only is the nature of their work so inspiring and heartwarming, it also takes tangible steps towards SDG 15 Life on Land, through their continued welfare of wild animals. SDG 15 is one closest to my heart and I am a really big fan of the progress Wildlife Aid make towards it and hope that they get all the support they need to continue driving their purpose.

This Winter, Wildlife Aid are hoping to raise £17,000 to build a new home for more animals arriving in Spring. They have also been named in The Big Give‘s Christmas Challenge 2019, where by any online donations made between 12pm Tuesday 3rd December and 12pm Tuesday 10th December will be doubled. Please do check out their website and The Big Give site to donate online; to make a real difference.

Donating to a charity is often faced with skepticisim as who knows where that money goes, but when you do know what the money is being spent on, in this case a new home for orphaned animals, that should make it far easier to part with your money. It certainly does for me! That’s why I’ll be donating this December to support Wildlife Aid’s awesome cause, maybe you can too?

Wildlife Aid Logo Car Sticker. Photo credit:

Know about other organisations working tirelessly towards SDG 12 Life on Land? Let us know in the comments below so we can give them the recognition they deserve too!


Wildlife Aid Website

The Big Give Website

Referenced News Article – Wildlife Aid In Leatherhead Fundraising Homes For Animal Orphans