A couple of months ago, I posted about the Wildlife Aid Foundation (WAF), an animal charity based in Leatherhead, UK, who at the time were closing in on a fundraising target to help build a new housing unit for the care of wild animals in the UK. Since then, I’ve been following WAF and starting this year, they have launched an awesome initiative that has resonated with FutureSphere – it’s called iDot.
What is iDot?
It stands for I Do One Thing. The concept is simple: find out about the nature around you, then do one small action, each day, to benefit the natural world. If enough individuals do their one thing, the combination of your actions will add up to something very powerful.
Wildlife Aid Foundation
Just as described, how very simple this concept is. In truth, this ideology already exists in the minds of many people today – the idea that if we all made little changes in all of our lives, collectively, we could make a big difference, mo matter what subject field.
WAF have been caring for British wildlife for decades now and have established themselves as pioneers in driving sustainable development in the UK, specifically SDG 15 Life on Land. The relatibility to the wider public is what makes this initiative so effective There isn’t a specific thing that they are asking people to do. Rather, they are giving the public an opportunity to reflect on their own lives and identify the ways in which they can individuallymake an impact.
Going beyond the typical “please donate £X” campaign, WAF have innovatively inspired a community through the actions of its individuals. The result? A community that is growing and refining its focus to create a bigger positive impact on the planet. This principle, of sharing positive impact with effect of generating more positive impact in return, is one that FutureSphere can really get behind and support fully through our own, similar principles.
Some simple iDots suggested on WAF’s website:
- Say no to plastic straws
- Pick up litter
- Tell your friends about iDot
What’s great is that WAF have also launched this campaign with an added focus of inspiring school children with iDot initiative material that are tailored for schools.
Addressing the sustainability crisis with a simple yet powerful initiative, WAF are driving this through the right channels, like schools, where the collective small actions can visibly add up to tangible positive impact for the surrounding environment. In so doing, they have once again proven why they should continue to be recognised for their efforts in progressing sustainable development, in particular SDG 15 Life on Land. A huge thank you to WAF for their continued efforts in creating a more sustainable FutureSphere for us and for those yet to come. Excited to see more and more iDots becoming posted on their site and seeing the impact this has!
Please check out the iDot initiative, share it with those that you know and get involved to make even the smallest difference! My iDot is to pick up litter in my local park but also to share the iDot initiative with as many people as possible! You may be inspired by other people’s iDots on the WAF website too – take a look!
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